Our Sacramento Story
By: Andrea Eldridge, CEO and co-founder of Nerds On Call, an on-site computer and laptop repair service company.
By 2005, we had “cut our teeth” on two small towns in Northern California. We were ready for
the big city.
Nerds On Call Computer Repair Sacramento would be our 3 rd location in the North State, but
providing computer repair to a much bigger city posed some unique challenges.
First, the cost of rent was higher than anywhere we’d considered opening a store.
Ryan and Andrea Eldridge, the founders of Nerds On Call Computer Repair Sacramento, wanted
to open a location in or around Carmichael, Fair Oaks, or Arden. Andrea went to UC Davis, and
her best friend’s family lived in Fair Oaks, so it was an area of town that she was familiar with
and fond of.
After looking for a few weeks, they settled on the shop at 4315 Marconi Avenue, just next to
Carmichael and Arden-Arcade. Who could resist with that amazing Thai restaurant across the
After a few weeks of renovating the Sacramento location, Nerds On Call opened its doors.
But before any computer repair could actually take place, Nerds On Call would need
some Nerds to actually do the repairs. After 200 interviews, they finally selected the first
two Nerds in Sacramento. They were rigorously trained in virus removal, computer repair,
laptop repair, and of course, courteous customer service.
But getting a foothold in the busy Sacramento ecosystem was arduous! In the small towns we’d
set up in previously, residents read the local paper and talked to their neighbors, so news
travelled fast of a new computer repair company offering in-home or in-office service. But
Sacramento is different.
We spent loads of money on flyers and advertising waiting for word of mouth to kick in. We
almost gave up!
Luckily, through perseverance and the growth of our loyal customer base, we started to steadily
build our Nerds on Call Sacramento brand.
It was not an overnight success – people didn’t suddenly wake up in the morning thinking “Gee,
I really need computer repair,” but slowly the steam began to build. The phone rang more, and
internet requests started trickling in larger and larger numbers.
Finally, by 2011 Nerds On Call Sacramento was busier than it had ever been.
Word of mouth from customers had begun to spread through the city. People who hadn’t
needed their computer fixed at the time of the grand opening began to have problems with
their computers, and heard from their friends that “this great new computer repair
place” could fix their computer with a smile and a guarantee.
In fact, the Nerds on Call Sacramento store grew to be so successful that it fueled the growth of
the next several locations that Nerds established. Read their stories here.
Nerds On Call is indebted to the people of Sacramento for their loyalty and gracious reviews.
We believe that good work and quality help will sell itself through the people who use it.
Today, Nerds On Call Computer Repair Sacramento is still thriving. Ryan regularly appears on
Sacramento’s beloved Good Day Sacramento to provide helpful tech tips to the city Nerds has
come to love.
Check out some recent episodes on our blog.
We have dedicated tablet and laptop repair specialists stationed in the city, and Nerd’s services
hundreds upon hundreds of Sacramento computers every month. We hope to keep growing so
we can help to fix more Sacramento computers!