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Find Your Valentine On Tinder

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With 50 million active users, Tinder is one of the most popular online dating apps. If you’re thinking of “swiping right” this Valentine’s Day, we are here with tips for finding a date on Tinder.

The online dating world has previously dominated by sites like and eHarmony. But today’s young singles are flocking to Tinder. It started off as a way to find a casual hookup. Not anymore – so much!

Tinder has a massive number of users with around 50 million active. 85% of these users are aged 18-34. The beauty of this app is that it uses your phone’s GPS, so it only finds potential matches near your geographical location.

It has high user engagement statistics, users check their accounts 11 times per day and spend an average of 90 minutes per day on the app!

How does it work?

The app finds your location using GPS. You sign up by logging into the app through Facebook, which will create a profile. The profile includes: Your first name, age, photos (you choose) and pages you’ve “liked”. You can opt to include your education, occupation and anything else you find of interest. Tinder then finds potential matches near you. You can narrow results by age and distance, then when your potential matches are displayed, you can swipe left if you’re not interested or swipe right to “like” them. If they have “liked” you, it’s a match and you can start messaging each other.


It’s quick. Remember agonizing over a profile for hours? Well – that is a thing of the past.
It feels natural: Your initial connection with people in public is based on physical/instinctual attraction.
No unsolicited emails – only those you “like” can message you.
“Mutual friends” shows common Facebook friends/social circle so you get instant references to use in that ice breaker conversation.


It’s still focused on casual hook ups.
Men rarely start a conversation after a match.
It can be time suck if you try to respond to every message.

How Do I Succeed On Tinder?

1. A University of Iowa study had participants rank likability of various profiles/photos. What they found was that people think natural photos are more attractive
seem more trustworthy. “Profiles with a high level of ‘selective self-presentation’ (i.e. perfectly posed and highly filtered images) were deemed less socially attractive and less trustworthy than those with a low level of self-presentation.” You should mix up photos doing different things and DON’T post provocative or naked images if you want serious matches.

2. Present your real self, not an idealized version. You should complete your bio! Tinder’s VP of Branding says, “men are 98% less likely to get a “swipe right” if they don’t have anything in their bio”. But keep it brief and honest: study participants are less attracted to profiles that present an exclusively positive persona. Remember, nobody likes a braggart.

3. “Warrantability”. You should include links to your social media profiles. Tinder allows you to easily connect to Instagram, this keeps your profile fresh automatically and shows that you’re the same person all over the internet. Potential dates will trust your profile info if they can verify it.

4. Be smart about your first contact. Getting a match is a great honor, don’t blow it with a smarmy pick up line. Be more original than “hi” or “how are you?”, craft something unique and funny.

Tinder “Boost” is a new feature currently in beta test in Australia & UK. It boosts you to be one of the top profiles in your area for 30 minutes. They claim this results in x10 profile views and more chance of a match. It can only be activated while swiping in Tinder. Tinder Plus members get one free Boost each week.

Happy swiping!

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